Sofea, the global leader in Requirements Lifecycle Acceleration™, announces the addition of key executives to strengthen management team.
March 13, 2007 Toronto, ON: Sofea Inc., fueling its growth in Requirements Lifecycle Acceleration™ with industry-leading customers such as TD Canada Trust, CIBC, Bank Of Montreal, Deloitte, AT&T and RH Donnelly, today announced it has appointed two new key executives following its appointment of a new President & CEO in August 2006, and completion of $6.25m in strategic financing in January, 2007.
Joining Sofea as Senior Vice President and Chief Marketing Officer is Matthew J. Morgan. Mr. Morgan is a 15 year software professional, with a rich legacy of driving multi-million dollar marketing, product, and geographic business expansion efforts. Mr. Morgan's tenure includes almost a decade of leadership at Mercury Interactive (which was acquired in 2006 by HP Software). Most recently, Mr. Morgan led HP Software's outbound go-to-market activities for the Quality Center and Performance Center business. Over the next 90 days, Mr. Morgan will operationalize a strategic go-to-market strategy for the Requirements Lifecycle Acceleration™ market.
"Requirements Lifecycle Acceleration™ has become a strategic imperative within the Global 2000", said Mr. Morgan, "After having worked closely with Sofea as a partner of HP Software, and after speaking with current customers, prospects, and analysts, I am convinced that the industry needs a fresh approach to requirements definition and validation. I am proud to join the Company to assist in this effort as Sofea has the right solution that allows customers to realize incredible value/ROI".
In addition, David K. Shier joins Sofea as Senior Vice President of Research & Development from the Toronto Stock Exchange, and previously Nortel and IBM. Mr. Shier's 25 year IT management career includes experience managing distributed development organizations, developing new products with leading-edge technologies, and ensuring on-time, on-budget deployments. Mr. Shier's mandate is to extend R&D operations in North America and Europe to enable strategic market-driven expansion of Sofea's Requirements Lifecycle Acceleration™ product line.
"Sofea is about creating and delivering high-value solutions for business", said Mr. Shier, "Sofea has a very visionary product roadmap, and I am excited to work with this incredibly talented team".
"I am very proud to add Matt and David to our growing executive team, and confident that their leadership and experience will allow us to grow our business in 2007 and well beyond," said Mr. David Nyland, President & CEO of Sofea Inc. "Both executives bring a strong customer focus and directly relevant backgrounds and skills that enable them to have deep and immediate positive impact on our business - I am very excited about our prospects for the future."
About Sofea
Sofea, a Gartner cool vendor, ignited the Requirements Definition revolution in 2004 with the introduction of its landmark Profesy™ solution for Visual Requirements Definition and Validation. Today, Sofea offers an expanded solution to support the emerging industry category entitled Requirements Lifecycle Acceleration™ (RLA). Sofea's solutions accelerate key strategic areas of requirements elicitation, analysis, specification, and review, with inherent change management throughout the application life-cycle. Sofea enables modern IT organizations to eliminate rework, cost and schedule overrun, ensure application quality, and control business risk. Sofea is a global solution provider with office locations in North America and Europe. For more information on Sofea or Requirements Lifecycle Acceleration™, visit www.sofeainc.com. |