Sofea Becomes Blueprint: Firm Tightens Focus on Requirements Lifecycle Acceleration Market. Toronto based Sofea rebrands firm to Blueprint, opens new worldwide headquarters and announces new US presence.

May 21, 2007 Toronto, ON: Sofea Inc., a leading provider in the high-growth Requirements Lifecycle AccelerationT (RLA) software market, today announced it has rebranded as Blueprint, and has formally launched its business in the United States.

Blueprint's launch into the US is fueled by a recent round of strategic venture financing and the forming of a world-class executive team and board of directors. The new Blueprint brand symbolizes discipline in defining, visualizing, and validating customer requirements.

As part of the Blueprint rebranding, the company is also announcing:

  1. The opening of the new Blueprint Internet website and download center, located at http://www.blueprintysys.com. The new website will offer a tight focus on Blueprint solutions for the high-growth RLAT market.
  2. The grand opening of a new Toronto Headquarters at 372 Bay Street (in the Sterling Tower), in the heart of the Toronto Financial District.
  3. The expansion of the company's US presence, with the opening of a new East-Coast, US location in Atlanta, GA.

"In any major manufacturing or engineering discipline, failure and rework during the development life-cycle and into operations is not an option. In today's competitive, ever-changing business environment, software development requires a similar disciplined approach," said David W. Nyland, Blueprint's President & CEO. "The complexity and risk of developing modern IT applications is compounded by an industry-wide trend towards the use of external and offshore development partners which exacerbates the need for clear upfront definition of software capabilities. After strong validation of our patented, market leading technology by Fortune 500 customers such as Fidelity, Toronto Dominion Bank, CIBC, BMO, Fidelity and AT&T, and strategic partners such as Deloitte Consulting, we are ready to scale our business to the next level and become the dominant provider of RLAT solutions across North America."

"These are exciting times in the development of Blueprint's business," said Scott Pelton, Blueprint's Chairman, and Vice President, Investments for GrowthWorks Capital Ltd. "Due to Blueprint's unique vision and approach they are attracting many new Fortune 500 customers, strategic business partners, and talented new members of our team. With the full support of their investors and board of directors, Blueprint is ready to take its business to the next level and formally claim their position as a dominant market leader in RLAT across North America and onto a global stage. It is time for the company to take flight and realize its full potential."

Blueprint's Atlanta presence includes the executive appointments of Matthew J. Morgan as Senior Vice President and Chief Marketing Officer, and Robert L. Howatt as Senior Vice President of World Wide Sales Operations. Both hires played senior roles in the success of Mercury Interactive and HP Software's Quality Management division. The company is in the process of hiring new regional sales and technical teams in major US territories, and rollout of a US-wide solution partner and reseller network.

About Blueprint

Blueprint ignited the Requirements Definition revolution in 2002 with the introduction of its landmark ProfesyT solution for Visual Requirements Definition and Validation. Today, Blueprint offers an expanded solution to support the emerging industry category entitled Requirements Lifecycle AccelerationT (RLA), Blueprint's approach enables modern IT organizations to substantially eliminate rework, cost and schedule overrun, ensure application quality, and control business risk. Blueprint is a global solution provider with office locations in North America and Europe. For more information on Blueprint or Requirements Lifecycle AccelerationT, visit www.blueprintsys.com.