Blueprint and Merck to Present at the Project Summit and Business Analyst World

Case Studies to Highlight How Global Pharmaceutical and Financial Services Companies Are Leveraging Blueprint to Reduce Waste and Improve Application Quality

Toronto, ON -- April 8, 2009: Blueprint™, the leading provider of requirements definition solutions for the business analyst, and Merck & Co., Inc., a global research-driven pharmaceutical company dedicated to putting patients first, will co-present a session titled ‘Up the Downturn: BAs Hold the Key to IT Efficiency' at the Project Summit and Business Analyst World next week.

The session will take place on Tuesday, April 28th at 11:30am, at the Radisson Hotel Valley Forge, in King of Prussia, PA, and will be presented by Kathleen O'Brien, Senior Business Analyst of Merck, and Matt Morgan, CMO of Blueprint. It will focus on case studies and best practices for improving IT efficiency in an increasingly challenging environment.

"Today's economic environment is forcing IT organizations to re-think, re-group, and re-define how to optimize IT and business collaboration," said Morgan. "Every year, more money is wasted on poor requirements approaches than on any other aspect of the software development lifecycle. But those companies that can leverage industry best practices, tools, and concepts which advance the art of business analysis and empower collaboration are successfully navigating their way through this increasingly global landscape."

Case studies presented
The session will detail how a Fortune 10 Financial Services organization was able to reduce IT project over-runs by 50%, and eliminate waste from rework. It will also present in detail how a global pharmaceutical company, Merck, achieved stellar results when defining the requirements for their packaged sales force application, Siebel, using a unique combination of requirements approaches, rich requirements simulation using modeled Siebel views, and automatic generation of their requirements documentation.

About Blueprint
Named a “Cool Vendor” in Application Development by leading analyst firm Gartner, and the winner of the Jolt Excellence Award in Design and Modeling, Blueprint aligns business and IT teams by delivering the industry’s leading requirements suite designed specifically for the business analyst. Blueprint solutions empower analyst teams to eliminate requirements misunderstanding by capturing, validating, and delivering precise business requirements to local or distributed IT application project teams. Blueprint’s product line functions as a collaborative system for the requirements lifecycle, including requirements elicitation, elaboration, validation, and acceptance. Blueprint is a global provider, with presence in the United States, Canada, and Europe. For more information on Blueprint, http://www.blueprintsys.com.

Media Contact:
Robert Nachbar
ZAG Communications
robert@zagcommunications.com
206.427.0389

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