Drivers Behind the Adoption of Innovative Enterprise Solutions
Interview with Ruth Zive, Part 3 of 3
Disruptive technologies - like the Amazons and Airbnbs of the world - have radically changed customer expectations.
Today's customers are demanding more and more digital and mobile options, and companies must now figure out how to get there or face the potential of becoming obsolete.
Additionally, if your organization spends time, energy, and resources to deliver something that's not what the customer wants or expects - it can be potentially catastrophic to your brand image, and/or cost you many millions of dollars to fix.
In Part 3 of our 3-part interview series with Ruth Zive, CMO at Blueprint, we discuss:
- Why every organization has a mandate of digital transformation and what's driving it
- How disruptive technologies have radically changed customer expectations
- Why large, established organizations with legacy infrastructure have the highest risk of becoming obsolete