Customer journey mapping helps to visually outline how customers experience your products or services. It looks at what customers want to achieve against how your product is supporting them in accomplishing this, and how they feel along the way.
In doing so, your organization will understand where you need to focus your energy to improve the user experience for your customers.
Use this template to help understand and map the existing customer journey for one of your applications or products from a specific persona’s perspective.
In this template you'll find steps for mapping your users' current journey, as well as rules to follow for creating a successful customer journey map that will help to inform how you design a better experience.
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