How to drive better results out of your customer journey map

A customer journey map is a visual tool that displays how customers are obtained. The map is about visualizing how your customers experience the product and service along the way. The benefit of using a Customer Journey Map is that you can enhance your understanding of what motivates your customers and explore their needs and pain points.

Customer journey mapping combines two powerful instruments: storytelling and visualization. They are essential to the process because they effectively convey information in a way that is memorable, concise – creating a shared vision.

Watch this video to learn how you can derive better results out of your customer journey map through:

  • Well-defined goals
  • Collaboration between Business and IT stakeholders
  • Storyteller’s Visual Solution Model