Cookie Policy
Blueprint is committed to being transparent and open to its users about its privacy-related practices.
Effective: October 23, 2026
About this policy
This Cookie Policy explains how Blueprint Software Systems Inc. ("Blueprint", "we", "us") uses cookies and similar technologies on www.blueprintsys.com (the "Site"). It describes what we use, why we use it, and how you can control it.
This policy covers our public website only. Our products and cloud services are covered by their own terms and documentation. For how we handle personal information more generally, see our Privacy Policy.
What cookies are
Cookies are small text files that a website stores in your browser. They let the site remember your device between pages and visits.
We also use similar technologies, such as tracking pixels, scripts, and browser local storage, that work in the same way. In this policy, "cookies" refers to all of these.
Some cookies are set by us (first-party cookies). Others are set by service providers we work with, such as analytics and advertising platforms (third-party cookies).
How we ask for consent
How we handle cookies depends on where you are visiting from.
If you visit from the European Economic Area (EEA) or the United Kingdom, we only set essential cookies until you make a choice. Analytics and advertising cookies are set only if you click Accept. If you click Reject, we set a cookie to remember your choice and no analytics or advertising cookies.
If you visit from anywhere else, we show a notice that the Site uses cookies. Analytics and advertising cookies are set when the page loads. You can block or delete them at any time using your browser settings.
Types of cookies we use
- Essential: These keep the Site working and secure, and remember your cookie choice. They are always on.
- Analytics: These count visits and show how people use the Site, so we can improve it.
- Advertising: These measure how our ads perform and help us show relevant ads on other sites. Some advertising providers may use this information for their own purposes, as described in their privacy policies.
Cookies and providers we use
The table lists each cookie and similar technology used on the Site, who sets it, and how long it lasts. Items marked local storage stay in your browser until you clear them. HubSpot also loads the Google and LinkedIn advertising tags listed here, but sets no cookies of its own for advertising.
| Provider | Cookie | Category | Duration | Purpose |
| Cloudflare | __cf_bm | Essential | 30 minutes | Security |
| Cloudflare | _cfuvid | Essential | Session | Security |
| HubSpot | __hs_cookie_cat_pref | Essential | 6 months | Consent preferences |
| HubSpot | __hs_opt_out | Essential | 6 months | Consent preferences |
| HubSpot | hubspotutk | Analytics | 6 months | Visitor tracking |
| HubSpot | __hstc | Analytics | 6 months | Visitor tracking |
| HubSpot | __hssc | Analytics | 30 minutes | Session tracking |
| HubSpot | __hssrc | Analytics | Session | Session tracking |
| Google Analytics | _ga | Analytics | 13 months | Visitor tracking |
| Google Analytics | _ga_RV7ZZZMCVV | Analytics | 13 months | Session tracking |
| Google Ads | _gcl_au | Advertising | 90 days | Conversion tracking |
| Google Ads | _gcl_ls (local storage) | Advertising | Until cleared | Conversion tracking |
| bcookie | Advertising | 1 year | Targeted marketing | |
| lidc | Advertising | 1 day | Functionality | |
| li_gc | Advertising | 6 months | Consent preferences | |
| li_adsId (local storage) | Advertising | Until cleared | Conversion tracking | |
| Wistia | Wistia player data (local storage) | Analytics | Until cleared | Video hosting and video analytics. See wistia.com/privacy |
Changing your choice
You can change your choice at any time through Cookie Settings in the Site footer.
You can also block or delete cookies in your browser settings. Choices are stored per browser and device, so you need to set them on each one. Blocking all cookies may stop parts of the Site from working.
Changes and contact
We may update this policy when our use of cookies changes.
For questions about this policy or our use of cookies, contact us at privacy@blueprintsys.com.